Marketing Analytics: Attribution and Incrementality
Practical marketing analytics for people who want to build, not just watch.
New(0 reviews)9 enrolled2h 15mIntermediate Level
Created byAurora Learning Collective
$44.99$108.00
Full lifetime access · Certificate of completion
This course includes
2.3 hours on-demand video
Downloadable course assets & code
Instructional captions & notes
Verified certificate of completion
Full lifetime access with future syllabus updates
Accessible on mobile, tablet, and desktop
Course Overview
Explain the core concepts behind marketing analytics in your own words
Know what to learn next, and why it matters
Choose between the common approaches to marketing analytics and justify the choice
Set up a working environment and tooling from a clean machine
Course Curriculum
3 modules · 9 lessons · 2h 15m
Understanding Marketing Analytics: Getting Started — Part 1
12 minBuilding Marketing Analytics: Getting Started — Part 2
15 minLocked
Testing Marketing Analytics: Getting Started — Part 3
18 minLocked
Course Description
Marketing Analytics: Attribution and Incrementality is built around the questions people actually get stuck on when learning marketing analytics — not a tour of features you will never use.
The pace assumes you are capable but busy: no padding, no long introductions, no recap of the previous lesson. You finish with a portfolio piece, a set of reference notes, and a clear sense of what to learn next.
Part of the Marketing catalog at San Uni Academy.
Prerequisites & Requirements
- Comfort with the fundamentals of the subject
- Some hands-on experience, even if self-taught
- A computer you can install software on
- Basic familiarity with marketing analytics concepts
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Every review is submitted by a verified student who enrolled and engaged with this curriculum. San Uni Academy continuously audits course quality and student satisfaction.Marketing Analytics: Attribution and Incrementality
$44.99$108.00